Be equipped to create real impact with every lesson you teach so that you can stand out in the crowd.
Are you nervous that you will waste your time developing a course that no one buys?
Or maybe you're afraid of what other people might think if you "put yourself out there" and aren't successful...
If you are an expert in your field, then you want an expert course creator to guide you through the process of creating a high-quality online course that showcases your expertise and gets your students real results so that you can be confident that you are creating something that people will want and buy.
Use proven frameworks based on the science of teaching and learning to get your students real results.
Get expert eyes and feedback on your work, ask questions, and get answers when you need them with weekly live sessions.
Use cutting edge tools and technology to speed up the course creation process while still maintaining high standards for quality and results.
Know exactly what you need to do to create an impactful course every step of the way?
Feel confident in knowing that your course will absolutely deliver on the results you are promising?
Be certain that you have identified a course topic that is in demand and has the potential to be highly profitable?
Have an expert educator beside you every step of the way - giving you feedback, encouraging you, and supporting your success?
The essential course for online course creators packed with frameworks, strategies, and tools to create an impactful signature course that will showcase your expertise, get your students real results, and help you create a successful, scalable, sustainable online business with ease.
Start strong by uncovering your most aligned and profitable course topic. In this module, you'll use mission-driven strategies, market analysis, and real audience needs to confidently choose a course topic that fits both your expertise and your business goals.
No more guessing what to include. This module walks you through mapping your course with precision using the AOP framework, learner touch points, and interaction strategies to ensure a high-impact, high-retention experience.
This is where content becomes connection. You'll learn the 7-part anatomy of a powerful lesson and how to structure engaging, bite-sized content that maximizes student success. Plan lessons that educate, inspire, and lead to action.
Get your course out into the world with confidence. From naming and pricing to setting up a functional recording space and choosing a beginner-friendly LMS, this module gives you all the tools to publish your course the smart and simple way.
It’s go time! Design a conversion-optimized launch plan, create compelling sales copy, and gather meaningful feedback to improve your course long after launch. Whether you're a first-timer or scaling up, this module sets you up for sustained success.
Protect your course and your business with confidence. This two-part masterclass series—featuring expert insights from both a Canadian and an American lawyer—equips you with practical legal knowledge to help you safeguard your intellectual property and run your online course responsibly. The guidance is valuable for creators at any stage, regardless of your business structure or location.
Design your course assets faster with done-for-you templates and tools. Inside The Build Lab, you’ll get access to professionally designed Canva templates for your slide decks and workbooks—each crafted to align with the YBCE framework—plus a smart workflow tracker to keep your course creation process smooth and stress-free.
Ditch the tech overwhelm and produce polished videos with ease. In this hands-on training, Shannon walks you through how to use Descript—her favorite tool—for creating high-quality, engaging course videos that look and sound professional, even if you're just getting started.
Your Best Course Experience is the most effective way to learn how to turn your expertise into a powerful online course - one that energizes you, connects deeply with your audience, and helps more people without leading to burnout.
Gain the skills to become a confident, engaging educator and elevate every masterclass, workshop, course, or presentation you lead!
“Working with Shannon on my newest course was an absolute game-changer. Her innovative insights and strategic expertise brought a fresh perspective I hadn't experienced before as an established course creator. I'm beyond thrilled with the outcome and confident this course will make a real difference in the lives of the women I serve—all thanks to Shannon's unparalleled support and guidance.”
Jan Ditchfield
Business Strategist
I'm an online course strategist for purpose-driven entrepreneurs like you who want to create an impactful online course so that you can scale your business and help more people without drowning in 1:1 appointments.
After 20+ years of experience creating courses and curriculum, I'm bringing my award-winning knowledge together with my Masters degree in education to help you create impactful online courses that help you truly make a difference.
Unlike others in the online space who lean on premade slide decks and sticky notes to"show" you how to create a course, I fill in all the gaps by guiding you through the proven frameworks to creating course content that actually get your students the results you promise.
Just imagine how the confidence that comes from knowing you can deliver on your promises will translate to your marketing efforts!
Ready to turn your talents and expertise into a highly effective and engaging online course? Let's start your journey to scalable profits today!
Wondering what it's like to be a Your Best Course Experience student or work one-on-one with me?
These are just a few of the many testimonials from former students and clients.
THE WHOLE PROCESS IS WAY LESS DAUNTING!
"I seriously couldn't have done this course without Shannon. Before meeting her, I was overwhelmed, confused, and didn't even know where to start. But Shannon helped me with her amazing structure, to-do lists, and frameworks, making the whole process WAY less daunting. I HIGHLY recommend working with Shannon!
Camryn Breneman
ZERO REFUND REQUESTS!
"I chose to work with Shannon because of her ability to elevate courses, and my experience working with her exceeded my expectations. I'm incredibly proud of my course and have full confidence that my students leave with the skills they signed up to learn. The feedback has been phenomenal. I would recommend Shannon to anyone who wants their course to deliver real results for your students and to have a course you can feel confident and proud of.
Elizabeth Chappell
Barbie Mills
Are you wondering why this sounds like nothing else you've seen before?
It's because it IS like nothing else you've seen before.
This level of support from an experienced guide who understands what it takes to create an online course that gets results is truly unique.
I focus on your success so that YOU can focus on YOUR STUDENTS' success.
If speed and ease are what you're after, consider The Accelerator, a VIP Experience where Shannon (and her GPT assistant Chester the Course Creator) will walk you through planning your course map and up to 8 detailed module outlines in less than a week.
This is an add-on to the core Your Best Course Experience program, and spaces are limited.
"Shannon’s VIP Accelerator completely transformed how I build courses. What used to take me three months, we completed in a week — and the final product was even stronger and more learner-focused than before. Now I can scale faster without ever sacrificing quality for speed.
Emily Bocking
CEO, Brazen Fundraising
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VIP Experience
VIP Experience
If you are taking the course as a regular YBCE student, then the modules are dripped out a period of 8 weeks. The reason for this is to reduce overwhelm and help you to set goals and milestones. You will find suggested timelines for both 8 and 12 week schedules in the Foundations module since you will have live support through The Build Lab for 12 weeks.
If you have purchased The Accelerator VIP Experience, then you will have access to the entire course by the end of your VIP experience. The reason for this is that you will be essentially leap-frogging over modules 2 and 3 during The Accelerator.
Absolutely! In fact, this course is designed with you in mind. I will take you through the course creation process step-by-step and teach you how to help your students get amazing results.
Yes. Because I am so confident in the quality of instruction within the Your Best Course Experience, if you watch all the videos, show that you have completed all of the assigned activities, attend at least 4 live sessions, and ask at least one question a week in the community for 12 weeks and still do not feel like you have received value, you are entitled to request a refund.
Please note that changing your mind or other unforeseen circumstances do not qualify you for a refund.
While you do need to have some basic tech skills in order to successfully run an online course, I will show you what you need to do in order to record, edit, and publish your course on a low-cost and easy-to-use platform.
Maybe. In order to sell your course, you need to have an engaged audience, and the best place to cultivate that is through an email list.
However, your email list doesn't have to be huge. If you have a captivated audience who is asking you for more, then you can create your course and build your audience at the same time.
In the first module of the course, you will learn how to validate your offer to make sure that you have chosen a topic that is potentially profitable.
Absolutely! In fact, all my 1:1 clients who already have courses are given access to the YCBE program so that they understand the theory behind what we are doing and why we are doing it.
The skills you will learn in this course will not only help you improve your existing course, but they will also help you with any other courses/workshops/presentations you plan to create in the future.
Answer Yes! You will definitely still benefit from the other 95% of the course.
Any, you may even learn some things that will make you want to change your mind or try something new (although that is absolutely not required!).
You will have free access to The Build Lab for three months.
You will have access to the course materials for as long as they are hosted on Zenler, which will be at least one year from the start date of your course.
If unforeseen circumstances require that I no longer host the course, then you will be given notice and the opportunity to download the resources.
No problem! Life happens.
If you are not able to complete your course by the end of the 3 month period you have access to The Build Lab, you will still have access to the course materials through the Zenler platform.
If you would like to continue to be supported through The Build Lab, you can purchase additional months at the going monthly rate. Please see www.skool.com/buildlab for more information.
I practice what I preach, so I am very involved.
I am in the community regularly answering questions.
I am available live through Zoom every Thursday inside The Build Lab to answer your questions, encourage you, and give you feedback. There is an opportunity to sign up for a hot seat if you would like more 1:1 feedback and guidance.
There is also the opportunity to sign up for one of the limited Accelerator VIP Experiences to get more 1:1 support. Or, you can purchase as many 1:1 sessions with me that you would like within The Build Lab.
TL;DR Yes! I will absolutely be available to help you! 😊